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The Telltale 8% Drop In Content Marketing Effectiveness
by Aha-Soft When the Dow tumbled in 2008, the largest single-day drop in the history of the Dow occurred on September 29, 2008. The index fell by nearly 778 points or almost 7%. In October of that...
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Beyond Buyer Profiling To Buyer Personification
by Evan Shuster Segmentation has been a staple of business marketing and sales for several decades. The concept of breaking down a potential market or industry into smaller target segments is a...
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Buyer Decisions Are Not What You Think
by Gregor Črešnar When marketing and sales leaders often think about how buyers make decisions, they are viewed through a prism of buyers making rational and process-driven decisions. Leading to many...
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State Of Buyer Personas 2016: Strong Correlation Between Effectiveness And Goals
by Scott Lewis In 2016, we will mark the fifteenth year since buyer personas were first introduced. The journey, however, continues towards professionals and organizations gaining a true understanding...
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Informed Customer Understanding Should Guide Marketing
by Anton Scherbik At the start of every year, CMOs and their teams can be besieged by proclamations of the three, four, five, or six things that they must do to succeed in marketing. Each of these...
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How To Lead With Customer-Focused Content
by Creative Stall The explosion of content in the digital world is an unprecedented phenomenon just a few could have predicted twenty-five years ago. Content is ubiquitous in all phases of life and in...
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4 Myths Preventing True B2B Customer Understanding
by Alex Auda Samora There is a big problem when it comes to B2B customer research. And, most B2B executives may be unable to see or recognize the problem. The scarier notion is some may not even know...
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Why Context Is More Important Than Content In Marketing
Workspace by Universal Icons The transformation to a digital economy has shifted behaviors considerably in the past decade. Meaning marketers today must account for how to adapt to behavioral shifts...
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Rethinking Buyer Personas In An Era Of Digital Transformation
Illustration by Louis Prado In the past five years, we have seen exponential disruption each year in multiple markets. Digital technologies and resulting transformation turning markets literally...
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How The Content Illusion Is Leading Marketing Astray In The Era Of Digital...
Illustration by Hea Poh Lin In the past five years, the often-unquestioned hymnal has been that to succeed in today’s digital world, businesses must produce content. Produce high-quality content, yes....
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